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Apple Buys Facial Recognition Company Real Face

Apple Buys Facial Recognition Company Real Face photo
The main function of the facial recognition software is to authenticate users.

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Apple Buys Facial Recognition Company Real Face

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Apple has reportedly bought Israeli startup company Real Face. The company is known for facial recognition technology. The main function of the facial recognition software is to authenticate users and unlock the phone through the face by only keeping it in front of a cell phone rather than unlocking through fingerprint scanner or entering a password. So, let’s talk about Apple buys facial recognition company Real Face.

Apple Buys Facial Recognition Company Real Face

Apple Buys Facial Recognition Company Real Face image
Calcalist, an Israeli business news website reported the news on Sunday that Apple has acquired Real face and the deal is worth a couple of million dollars.

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Apple has not responded yet to any of this news. However, Startup Nation Central, tech companies database says that Apple has bought Real Face in this month of February 2017. The website of Real Face was offline on Sunday, and the contact information is not available anymore.

The company Real Face was launched in 2014, and their first product was an App named Pickeez. The application selected a user’s best photos available from different social media platforms by using the Real Face recognition software.

Apple has achieved this technology to a certain extent by using the iOS 10 facial recognition software for images. Now the recent leaks are indicating that Cupertino-based tech giant is seriously thinking to add facial recognition to the upcoming iPhone 8.

We should not forget that Apple is celebrating its 10th anniversary in 2017 and it is evident that they want to surprise everyone by coming with some amazing specs and features.

Related Story: iPhone 8 May Feature Wireless Charging

Real Face had raised 1 million dollars before Apple’s buy, and they had employs up to 10 people as per Startup Central. The company customers all over the world including Israel, China, Europe and the US.

It is the fourth acquisition in Israel by Apple, Calcalist reported. Apple bought flash memory maker Anobit, 3D sensor company Prime Sense and camera tech company Linx in 2011, 2013 and 2015 respectively.

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